Genevieve sits down with RB who is behind the farESH brand. Primarily known for their clothing, RB and farESH have begun fostering collaborations with musicians and artists in Pittsburgh. Their Fresh Pick of the Month series showcases these artists and promotes the brand and the artist, creating a synergy among the projects in Pittsburgh. (Check out the one with Mars Jackson here)
This chat delves into the efforts behind these collaborations and the legwork that is crucial to finding artists and developing each project. They also discuss the qualities that embody Pittsburgh that aren't the traditional city symbols, (pierogi's, a classic ketchup brand, all the successful professional sports teams). farESH reflects what's happening now in the Steel City by cultivating artists and their relationships with other creatives.
All this work has culminated in the Bridges Mixtape that's currently on Soundcloud.